What We Do

Penney and Company

services

web sites
logo design
printing
concept development
poster & literature design
book design & production
calendars
direct mail
specialty products
corporate literature
trade show displays
POP displays
display walls
digital illustration
packaging
promotional products
media buying
translation

 

the area’s longest-serving full-service agency

No other provider of graphic design, marketing, and communications can make the claim of being the area’s longest-serving brand.  Since 1992 Penney and Company has seen many changes in scope and services throughout the years, but one constant is our ability to assemble a team of  creative thinkers and strategic counselors for our client base that expands throughout northern and southern Ontario and into Atlantic Canada.   Penney and Company is a full-service agency with complete in-house strategic marketing and communications, creative direction, copy writing, art direction/design, new media, production and media buying services.

Penney and Company prides itself on the principles of passion, commitment, teamwork, and flexibility in every project undertaken.  The team has the skills and resources needed to deliver a professional product tailored to your needs. The success of each contract relies on a strong relationship built on trust and understanding between agency and client. The confidentiality of your project is respected at all times.

We look forward to exceeding your expectations on your next marketing endeavour.

Bernard Penney
Partner

 

scope of work

To ensure full success of any project, we acknowledge and welcome the need to familiarize ourselves with you, your products, programs, and services to fully understand where your company has been and your future directions.

We also understand that your needs are unique and specialized, and together we should consider and accommodate any additions and evolutions of your offerings.

We have prepared a visual overview of the services Penney and Company offers in the section our work and would encourage you to take a minute or two to familiarize yourself with our capabilities.

 

creativity

The Penney and Company team has been developing effective brand identities since 1992. Branding is among our primary disciplines and an art that we are extremely passionate about – ensuring your brand is consistent throughout every piece of communication produced.

 

philosophy

“Different and direct” is our simple yet effective philosophy to developing creative products. It is reinforced by our strong strategic orientation and the high value we place on the power of creative thinking in a team environment.

Breakthrough creative is completely wasted if it is not on strategy. At Penney and Company, we work together with you in the development of ideas; an acknowledgement of the notion that creative development is a collaborative affair. Excellence is achieved by combining available and collected research, a clearly focused strategy, astute product and media positioning, and consumer consciousness.

Keeping it simple, and that great intangible that separates ordinary ideas from great creative communication – imagination –  is what we deliver.