“Different and direct” is our simple yet effective philosophy to developing creative products. It is reinforced by our strong strategic orientation and the high value we place on the power of creative thinking in a team environment.
Breakthrough creative is completely wasted if it is not on strategy. At Penney and Company, we work together with you in the development of ideas; an acknowledgement of the notion that creative development is a collaborative affair. Excellence is achieved by combining available and collected research, a clearly focused strategy, astute product and media positioning, and consumer consciousness.
Keeping it simple, and that great intangible that separates ordinary ideas from great creative communication – imagination – is what we deliver.
684 McIntrye Street West, North Bay